Monday, April 17, 2006

duckBinder

design a duck. this was my first task for the day. every year mower is involved with the race against racism duck race. the idea is that we have to take a plastic duck and dress it up, paint it, 'design' it, do whatever. its mostly for fun, but what we have to keep in mind is that mower is a corporate sponsor of the race. i spent the morning drawing and concepting then i went to lunch. after lunch i was assigned to work on the layouts for the mower insterts for our corporate binder. this assignment is kinda a big deal for me because its going to be seen by alot of clients. so i work on this til about for then martin tells me that the creative team is going to be having happy hour in the atrium. so we all went out and socialized and i got to tlak to more of the designers in creative. it was alot of fun.

typeHere

heres a post. the other day at mower i spent most of the day working on a typographic logo for the 'greater syracuse chamber of commerce 2006 business of the year.' the logo would be put on the print ads and possibly the billboards in syr. i was excited to get this assignment because of the amount of exposure it would recieve (even though no one will really know who did it!). along with the logo i work on making dummies for the kodak mailer. we got the pocket folder all together and were just waiting on the inside pages and then we looked at it and realized that it wasn't laid out correctly! the pocket was on the wrong side. so the gDesigner had to go back reDesign the pages and print out another mock. by this point it was almost fivePM (quarter of to be exact) and we were all just about ready to go home. i got the newly printed pages cut and set but i didn't get to see it completed before i left.

what i got out of this was a realization of how important it really is to make the dummies and the mockups. if we had just sent the files to the printers as is the agancy could have lost the client or possibly been sued (i'm not really sure on the law part...).

so remember, all those seemingly pointless printouts are saving thousands of your clients dollars, and your reputaion.

Sunday, April 02, 2006

SotA [state of the agency]

"i'm not even suposed to be here today" it's tuesday and i've been called in by martin to attend the annual state of the agency meeting. this is a yearly meeting where eric mower himself comes to us with news facts and other various bits of information and life lessons regaurding the agency and its progress. it was two hours long and there was buffet breakfast things like delicous quieche and breakfast sandwiches. when filling myself a cup of juice a man looks to me and says "hi there, i don't believe we've met yet." it was eric mower! i immediatley recognize who is speaking to me and i say hello my name is jesse ______, the creative intern. we tlak about what i do, where i'm from and those kinds of things. it was kinda thrilling to know it was me he was tlaking to. eric got up and spoke on whjat he does for the agency, and other things he does. all i could think about is that one part in office space where the bobs are asking "what exactly do you do here" and the guy responds by saying i work with the people so the techncians don't have to! im a people person dammit! what the hell is wrong with you people" not that erics explanation was naything like that, but thats what came to mind. after the state i went back to school only to dicover i had missed my next class. fortunately my professor was out as well.

anotherDay

it's been a while since i have posted something. my appologies. todays post takes place the week before last btween the hours of eightAM and sixPM. this was a busy day for me. upon arival i checked in with rob and martin to see what they had for me to do that day. rob said little, martin however had a list. a plethora to do's and meetings and this list was only up to lunch.
my nine:thirty consisted of a briefing with matt from pr on our media boards in the atrium. what he needed from me was one for this current occasion. i was given the media and materials for the board and began construction. while in the process of this i was pulled into prepping p&s mailers for an upcoming event. the mailers were these tubes with a toy car and and some type of plug device i'm not entirely familiar with. the purpose of these mailers was they were to serve as invites for an upcomming pressentation and weekend at the races. there was four of us working on this assigment but it still seemed to take some time.
mid process came time for my ten:thirty breifing with martin and two other æ. the brief was for the upcomming ih/mrs. this was the first intial briefing i have sat in on for a large scale job. the other briefs were wip briefs so it was cool to interact with the initial stages of recieving the jobs and moving through the whole process.
after the brief it was back to working on the mailers. at this point i am the only one working on getting these mailers ready to send out. eventually don came along to help with production and things started to pick up. getting the mailers together brought us to about onePM and it was time for lunch.
i went to the sandwich place i've been going to the past couple of times simply because its the closest and the sandwiches are amazing. i bring my lunch back and sit in the atrium and enjoy my surroundings. there are briefings taking place, clients are in observing progress and other people just engaging in converstaion or having lunch as well.
the day always seems to drag a little after lunch. i go back to working on the pr board. i enjoy this because i get to use the neat mounting thing they have. you slide the paper through this roll thingy and i comes out sandwiched between this plastic wrap and a brown paper. you peel off the plastic and the brown and the paper is sticky and ready to be mounted. this sure beats spray glue. once i get the board done i call up matt and he comes over and takes a look at it, i get his aproval and he takes off to get it posted.
i'm reading over the brief from the meeting earlier with martin and i start seeing these words in contexts i haven't read before. i start highlighting and then go to ask martin what they mean. as it turns out i learned something:
•exhibitor solicitation materials - these are the things that are sent out to prospective atendees of a specific event (items include brochure, informational packet, but genereally in postcard form).
• prospectus -
A document describing the chief features of something, such as a business, an educational program, or especially a stock offering or mutual fund, for prospective buyers, investors, or participants.
• horizontal showcasing - oppose to vertical (obviously), when a show contains sellers from an entire spectrum with specific influence in a specific profession. an example of this would be in the hotel/hospitality business at a horizontal show you would have tables for cutlery, bedding, caitering, etc.
i later spoke with martin a little about his relation with design outside ema. his response was that he doesn't really find the time to do his own design work between going to the gym, working and sleeping. but he loves his television.
the day was coming to an end and i did what i always do around that time. i go talk to rob and see what hes doing. rob has been working on a motorolla commercial since i've been internign and so i've been able to see the progress from near the beginning of the assigning. the shoot was nigh so today he was researching wardrobe. he then passed this on to me where i was researching wardrobe for the shoot. this was fun because i got to look at fashion websites and search for waht would be ideal for the shoot.
today was a good day. but kinda busy. i'm tired.