typeHere
heres a post. the other day at mower i spent most of the day working on a typographic logo for the 'greater syracuse chamber of commerce 2006 business of the year.' the logo would be put on the print ads and possibly the billboards in syr. i was excited to get this assignment because of the amount of exposure it would recieve (even though no one will really know who did it!). along with the logo i work on making dummies for the kodak mailer. we got the pocket folder all together and were just waiting on the inside pages and then we looked at it and realized that it wasn't laid out correctly! the pocket was on the wrong side. so the gDesigner had to go back reDesign the pages and print out another mock. by this point it was almost fivePM (quarter of to be exact) and we were all just about ready to go home. i got the newly printed pages cut and set but i didn't get to see it completed before i left.what i got out of this was a realization of how important it really is to make the dummies and the mockups. if we had just sent the files to the printers as is the agancy could have lost the client or possibly been sued (i'm not really sure on the law part...).
so remember, all those seemingly pointless printouts are saving thousands of your clients dollars, and your reputaion.
posted by @jessekreib @ 7:08 PM
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